Transparency in Forklift Operations: Fust Deploys Alphasense Tracker
At Fust’s central logistics center in Oberbüren, three forklifts were equipped with Alphasense Trackers to analyze internal material flow and traffic patterns.
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At Fust’s central logistics center in Oberbüren, three forklifts were equipped with Alphasense Trackers to analyze internal material flow and traffic patterns.
Rapid Deployment Without Operational Downtime
The installation of the Alphasense Trackers, along with the mapping of the warehouse area, was completed within two hours. No additional infrastructure was required, and ongoing operations were not interrupted. Initially, a 10,000 m² section of the warehouse is being analyzed, with plans to extend coverage to the remaining 80% of the warehouse.

Data Foundation for Operational Analysis
The installed trackers capture positional and shock data from forklifts during daily operations. This data enables Fust to systematically evaluate movement patterns, areas of activity, and traffic flows.
On this basis, Fust can answer questions such as:
- Which warehouse zones experience the highest traffic density?
- Where do bottlenecks occur repeatedly?
- What distances do forklifts travel daily?
- How are forklifts utilized throughout the day?
- Which types of transport tasks are inefficient and potentially avoidable?
- Where and when do shocks and vibrations occur?
Identifying Optimization Opportunities
The insights gained support Fust in reviewing existing workflows and making targeted adjustments where needed. The objective is to increase efficiency in forklift operations while continuously improving warehouse safety.
“The implementation was fast and straightforward, and the vehicles’ position data provide the perfect basis for data-driven process analysis. Big data delivers value when you succeed in clearly visualizing its essence.” — Daniel Marbach, Head of Logistics, Fust.
Fust
Fust is one of Switzerland’s leading providers of household appliances, multimedia, and consumer electronics, as well as kitchen and bathroom renovation solutions. The company offers a comprehensive range of products both online and through approximately 130 retail locations across Switzerland.
Alphasense Tracker
The Alphasense Tracker is a camera-based, infrastructure-free real-time locating system (RTLS) that transforms manual vehicle movement into actionable insights.
It provides warehouses and factories with instant visibility into forklift traffic, utilization, and safety, turning raw motion data into measurable productivity KPIs.
The technology complements telematics systems by adding a data-driven layer that supports proactive risk management and continuous process improvement.
Get in touch and learn more about Alphasense Tracker.
